Package Design
Prune Prebiotic Fiber Fruit Drink
西梅益生元纤维果饮
Desinger
Kelly Xu
Product Category
Functional drinks
Year
2023
Design Concept
设计理念
Prune Prebiotic Fibre Fruit Drink is a functional fruit drink. It helps relieve constipation and weight loss and assists the body's nutrient absorption. The main target consumer group is young women over 20 years old.
The overall packaging adopts a fresh colour combination, choosing fresh tones that match prunes, prebiotics, and fibre: lavender and light green to highlight the natural and healthy attributes of the product. At the same time, vivid and full prune illustrations highlight the product's fruity characteristics and make consumers curious about the product through visual appeal.
Use easy-to-recognize numbers and text in the centre of the package (808plan: 8: eight days to help the body become lighter, 0: zero additives and zero intestinal burdens, 8: 8 kinds of prebiotics) to display the product efficacy, ingredients and nutritional value to ensure Consumers can understand the features of the product at a glance.
西梅益生元纤维果饮是一款功能性水果饮品。帮助通便瘦身，助力身体营养吸收。主要目标消费群体是20岁以上的年轻女性。
包装整体采用清新的色彩搭配，选择与西梅、益生元、纤维相匹配的清新色调：淡紫色与淡绿色，以突出产品的天然、健康属性。同时使用生动、饱满的西梅插画，突显产品的果味特色，通过视觉上的吸引力让消费者对产品产生好奇心。
在包装中心用易识别的数字与文字（808plan：8：八天助力身体轻盈，0：零添加与0肠道负担，8：8种益生元）展示了产品功效、成分和营养价值，确保消费者能够一目了然地理解产品的特点。
